Reconnecting women to their brilliance through the calling of the sea.

If you are a woman ready to infuse your life’s work with more fun, femininity & freedom – welcome! We offer several packages to support you in designing a lifestyle and career you love.

Brilliance, joy and purpose is embedded deep within. Much like the sea is revitalizing, each consultation brings to the surface those blocks to break free of to set your best life in motion.  Learn how the vast, abundant ocean is your greatest teacher to infinite prosperity

Similar to a whale’s fluke print, you have your own distinct imprint to leave in the world and by igniting your joy you create a ripple effect in others across our beautiful planet ocean.

Ladies, are you:

Settling in some area of your life or business?

Waiting for ______ to do what makes your heart sing?

Professionally successful but find yourself craving freedom & fun?

Are you ready to finally:

  • Free yourself from limiting beliefs & tap the magic of life.
  • Create beauty in your everyday work with awakened enthusiasm.
  • Broaden your impact in the world.

The mermaid, half fish & half human embodies that balanced connection to a life well lived.

Our packages are specifically designed for the professional woman to ditch “logic land” & reconnect to passion & purpose. Expand into limitless possibility & be empowered to create that fun, fabulous lifestyle you desire.

Your heart’s dreams are far greater than anything your mind can conceive on it’s own, you just need listen. The mermaid is calling you home to that ocean within to awaken your spirit & leave a sparkle trail. 

Transcend obstacles and become a powerful force in the world. 

Dive Into Our Packages Below

OCEAN POWER HOUR – Breakthrough To Brilliance

  • 1-hour phone or Skype session with Dana.
  • Awaken insight by tuning into your heart compass.
  • Mermaid oracle card reading if desired (fun way to tap into that playful spirit of your youth & tune into your inner guidance.)


PEARL 30 DAY – “Awaken The Beautiful Pearl Within”

  • 4 – 1 hour weekly phone or Skype sessions 1-1 with Dana.
  • Treasure map your ideal lifestyle & career with polished clarity as you chart a course to set sail for your heart’s calling.
  • Mermaid oracle card reading on each call if desired (fun way to tap into that playful spirit of your youth and tune into your inner guidance.)

Additional Treasure: CD set: Dial Into Your Heart’s Dreams & Ocean Powered (2 discs with 2 tracks on each, including a guided visualization with whale song.)

Plus: Ebook, Find Your Path To Fulfill Your Dreams & Awaken Your Inner Siren Journal.

Plus: Unlimited email support as questions arise throughout your month package.


DIAMOND VIP DAY – The Emerging Mermaid

  • 6 hours with Dana as your personal guide in an intensive & transformational experience. Indulge your spirit as you recharge for a day in decadence at a 5 star resort of choice (one night resort stay included.)
  • Reconnect to your passion & purpose to deepen your influence in the world.
  • Professional make up artist to illuminate your beauty to give you that goddess glow.
  • Fun mermaid oracle card reading to tap into your heart’s calling & playful spirit of youth.
  • Healthy refreshments & snacks to stay hydrated.
  • Mermaidification experience wearing a mermaid tail to awaken your feminine goddess within (sparkles, shells & tail provided.)
  • Professional photo shoot as a mermaid (with head shots if desired) with a cd of photos to use.


ELITE EXCURSION – “Awaken Your Inner Siren & The World Is Your Oyster”

  • 2 full days with Dana as your personal guide for this transformational VIP experience, a place where dreams come true with our signature life changing program.
  • Travel in style with town car pick up service to the Four Seasons Resort, Hualalai in Kona, Hawaii.
  • Day 1 – includes a morning private boat trip with Dana as your guide to swim with dolphins. Lunch together to discuss the magic of the morning swim and revelations. Delight in an afternoon massage and enjoy the healing ocean sounds as you doze off to dolphin dreamland.
  • Day 2 – a professional make up artist begins the transformation for your personal mermaid photo shoot! You’ll discover the goddess within and ignite your inner beauty as you step into the spotlight as the star you are. (Head shots & professional photos are provided).
  • Fun mermaid oracle card reading to tap into your heart’s calling and playful spirit of youth to create your desired lifestyle & career vision.
  • Healthy refreshments and snacks are provided.
  • Evening celebration seaside at the Beach Tree Resort Cafe to celebrate & send you off in style!

(This elite excursion is designed for your highest transformation including private service from an entire team with 5 star services excluding travel and lodging.)


Make way for your grandest dreams!


Carpe Diem
The world needs you to ignite your light and shine!
Take your business vision to the next level.

“Twenty years from now you will be more disappointed by the things you didn’t do than by the ones you did. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.” ~ Mark Twain

testimonials“Dana worked with me on business mentorship and life coaching, and she was instrumental to my process of getting out of my worried head and into my trusting, loving heart.” Tracy McDonald,

“In less than an hour, I came out with new focus for my business, something I have been trying to put my finger on for months and just haven’t been able to pull together until now. I am so much clearer on who my ideal clients are, what I want to offer, and what my next steps will be to take my business to the next level. I am excited and on fire about my business again!” Jennifer Nassi,

“Dana helped me regain clarity, focus, and know the next steps to take so I can better serve my clients and my purpose. Connecting with Dana was exactly what I needed to get back to my vision and all the advice she gave me has made an ocean of difference.” Bobbie Jo Horkman,

“Dana is very intuitive and was able to pinpoint the exact area, which was holding me back from creating the fun & fabulous, lifestyle & business I so desired. Within 5 minutes of talking through a huge money block, which had been holding me back from as long as I can remember, it was completely gone!” Jessica Nazarali,

“I was at a crossroads in my life, not sure what to do next with my business. I had lost my mentor and my way, and was looking to move things to the next level. Dana helped me to understand what was happening and helped me to connect to myself and my vision in a totally new way. We identified blocks, and then she guided me on how to remove them. Dana showed me where to look, but didn’t tell me what to see as any great teacher or mentor would. In just 2 months of coaching with Dana I found clarity & created a solid platform for my own unique program I’m ready to launch. I feel renewed, happy and ready to take that leap of faith and help as many people as I can with courage, faith and joy. Thank you Dana, sending you many sparkles, bubbles and love!” Barbara Kawa,

If you are ready to set your dreams in motion -Dive in HERE to apply!


I look forward to working with you & seeing you shine as the star you are!


Dana Richardson, internationally known as Dana Mermaid, with her childlike wonder, love for the sea, and in-depth knowledge of ocean life, inspires women to awaken their power and reconnect to their heart’s calling through her deeply felt and fun presentations. Dana has a background as a Marine Mammal Naturalist, Free Diver, Underwater Photographer, USCG 100-ton Licensed Boat Captain, and has spent many thousands of hours as an expert ocean guide in the water free-diving with the wild dolphins and whales embodying her brand message as a real life mermaid. As an ocean advocate, women empowerment speaker, dolphin whisperer, and mermaidpreneur she offers a unique view of life through the lens of the sea. Her unique engagements are perfect for women entrepreneurs who are looking to reconnect with their passion and purpose, open their hearts, and experience greater success and abundance.

Inspiring women one splash at a time!